HYPER CONSUMER REALITY
Sample: Motion Tracking By Jairo Gomez
"CLOCK PROJECT" created by Jairo G.
Project formed around Teams of 3 from a Integrated Visual Communication class, swapped visual languages that they each had come up with during an allotted time frame of a semester and had to re purpose the language of another team, or apply it in some new concept for visual communication. I was in charge of the UI/UX design and layout and also animating the demo reel for class presentation in front of faculty.
Malava is an alternative discreet messaging app created through a visual language, this language was created via another team in groups.
ELEMENTS OF EXTORTION:
BFA Communications Design Graduate thesis (archival purposes)
This project explores the power dynamics and preconceived notions of digital technologies as disconnected from materialism. Through a series of curated images and counter-cultural artifacts based off of a (working) number of ideal principles, each stemming from science fiction.
Throughout history there have been moments of technological change and coping with that technological change, time and time again. Those who do not cope, depending on the magnitude of the new technology introduced, will either be phased out or have to find an alternative.
Through the developmental stages of technology there are different stages in which a new technology becomes integrated into a large portion of a civilization.
Along with mocking the essence of corporate and government entities.
The project is a reflection and critique of how technology trends become integrated in a civilization and how new ways of living are oftentimes passively embodied info artifacts.
The artifacts were created from what are considered ‘old’ technologies that were bought cheap or found, such technology is deemed no longer popular by capitalism and its users.
Overall the project is meant to inspire and diffuse generational dependence and change consumer behavior along with maintaining ecological awareness and integrity, seeing as technology is an extension of human intention and power.
Posing such questions as,
is there an alternative to over-consumption of communication technologies?
Why are we being watched by government entities but not protected?
Who truly benefits from new technologies?
Thank you for viewing my work.
Concept by Jairo Gomez
Video Demo: Typography
Collage Animation by Jairo G.
Sample: Opening Credits "Life Decays"
By Jairo Gomez
Simple Animation In After Effects
By Jairo G.
PRINT: PHOTOGRAPHIC & TYPOGRAPHY BASED ZINE